#RebagArcade

#RebagArcade is a series of fun and playful GIFs, accompanied by a Pop Up store and marketing strategy that depicts a sense of nostalgia by comparing vintage games to vintage bags sold on luxury handbag reseller site Rebag.

The corresponding Pop Up store will be located in Washington D.C. and allows customers to play games in order to win prizes and coupons. The Pop Up store itself will feature arcade games on one side and a retail space on the other with an additional balcony bar area on the second floor with a maze-like layout inspired by Ms. Pacman.

This project was created for my FASM 311 class, New Media Methods for Retail and is inspired by Rebag.

To view my full process book and Pop Up store, please click here.